451 Research: Kount hones its focus on end-to-end fraud prevention

"More than two and a half years after its sale to Equifax, we see ongoing evidence of intriguing synergies between Kount and its new owner. Equifax has helped build out Kount’s end-to-end proposition, such as through the purchase in 2022 of Midigator, while deepening its data repository with physical identity data. Looking ahead, we see differentiation opportunities continuing to stem from the ability to leverage both Equifax’s data assets and financial institution relationships to create unique business services for Kount’s customers."

Jordan McKee, 451 Research